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Client case study — Vending

Binko

Coffee and snacks, one arm’s reach away.

A 23-year-old vending business with no website got a brand site that finally looks like the company it is — live in five weeks, enquiries landing straight in the owner’s inbox.

Client
Binko Ltd. — Sofia & West Bulgaria
Role
Design, build, launch, domain & email
Stack
Astro · Tailwind · GSAP · Cloudflare
Status
Live · 2026
binko.bg
The Binko homepage — a video hero of a coffee machine with the headline “Coffee and snacks, one arm’s reach away”.
The partner strip on binko.bg — logos of Sofia Metro, NDK, BNT, Sofia University and more.
Trusted by institutions and stock exchanges since 2003 — 16 partner logos in a live marquee.

binko.bg in production — video hero, real machines, real partners.

01 — The problem

Twenty-three years in business, zero web presence.

Binko has run vending machines across Sofia and West Bulgaria since 2003 — 150+ machines, 80 000+ cups a month, partners like Sofia Metro, NDK, BNT and Sofia University. None of that was visible online. New enquiries arrived only by phone, and a prospective client searching the name found nothing.

The brand existed in exactly one place: printed on the cup. The job was to take that cup and build a company site around it — one that a facilities manager could trust in thirty seconds and that the owner could run without me.

02 — What I built

A brand from the cup up

I sampled the blue straight from the real Binko cup and built a playful sticker-and-comic visual system around it — bold display type, hand-drawn accents, a video hero of the machine itself. Services, machines, a swipeable 3D gallery of real locations and a live partner marquee make the scale of the business obvious without a single paragraph of boasting.

Under the surface it is a fast static Astro site on Cloudflare: a mobile performance pass with tiered video loading and disciplined animation frames, a contact form that delivers straight to the owner’s inbox, LocalBusiness structured data for search, and a proper .bg domain with free company email — set up so the client owns everything.

What’s inside
  • Video hero with mobile tiering
  • Swipeable 3D gallery of real locations
  • Live partner marquee — 16 logos
  • Contact form straight to the owner’s inbox
  • SEO + LocalBusiness structured data
  • .bg domain and free company email
03 — The outcome

Live, owned by the client, ready for enquiries

Binko went from nothing to a live brand site between the first commit on 11 July and launch in August — design, build, content, domain and email, all in one engagement. Enquiries no longer depend on a phone call.

  • 0 → livein 5 weeks
  • 16partner logos, live
  • 1 formstraight to the owner’s inbox
Visit binko.bg Astro, Tailwind, GSAP and Cloudflare — custom design, custom code.

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